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Southern Dutchess News

Small Business Saturday:

Wappingers Falls flower shop links generations


Theresa Morgan, left, and Rosemary LaSusa pose beside two of their arrangements. - Photo by Curtis Schmidt

By Ray Fashona

Rosemary LaSusa, owner of Rosemary Flower Shop in Wappingers Falls, is a third generation florist who has been around the business her entire life.

Her grandfather started and ran Ruggiero’s Florist in Poughkeepsie, an operation that included greenhouses in which he grew his own plants and flowers.

Rosemary’s parents opened the flower shop at the top of West Main Street in the village in 1949. Theresa Morgan, Rosemary’s 91-year-old mother, is still a part of the business, acting as the shop’s floral designer.

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Northern Dutchess News

Love for community drives Cady family at Masten Feed




Pam Cady uses an antique hand cart that has been used at G.E Masten Feed Store in Pleasant Valley for more than 100 years. The hand cart is included in the painting of the store in the late 1800s by Vincent Porter. Photos by Curtis Schmidt

by Curtis Schmidt

Knowing their customers extremely well is a way of life for co-owners Matt and Pam Cady and their family of G.E. Masten Feed Store Inc. in Pleasant Valley.

For Pam, who has been at the store for 37 years, it culminates with the love of “seeing kids that I’ve known since they were two weeks old. Then I’ve seen them in high school and college and then see them with their own kids. That’s the fun part.”

Building relationships may be a key part of the business, but for the Cadys, it is also exceptionally genuine. They love being part of the community.

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Beacon Free Press

Small Business Saturday:

Batt’s Florist thrives on customer service


Carole Cappillino owns Batt’s Florist on Eliza St. in Beacon. Small Business Saturday® is Saturday, Nov. 25. - Photo by Kristine Coulter

By Kristine Coulter

Small Business Saturday® is Saturday, Nov. 25. One small business that thrives on excellent customer service is Batt’s Florist at 4 Eliza Street in Beacon.

“To me this is a happy place to come. We try to create what they want,” said Carole Cappillino. She has owned Batt’s for eight years.

“This one was just vacant. My husband said I should look into that,” explained Cappillino, who has owned a flower shop in Poughkeepsie for 30 years.

“I just love flowers. I love creating arrangements. It’s so awesome” she said. “Every customer, every arrangement is different.”

The flower case at Batt’s is the focal point.

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